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By the Numbers . . .

Wednesday is statistics day at Activist Angler.

First a report from the Outdoor Industry Association documenting the importance of outdoor recreation to the economy. Of course, recreational fishing is an integral part of that.

Read the report here.

Here is what Recycled Fish has to say about the findings:

We are more than sportsmen, we are stewards.
And we’re worth a lot.

Every single one of us – all of us who wield rods and load our boats.
And we’re not alone.

Our army of anglers is flanked by a battalion of bikers, a hoard of hunters and hikers. Altogether, we outdoorsmen and women are an economic powerhouse, and there’s never been a better time to remind ourselves – and the nation.
In a season sick with politics it’s worth knowing that the outdoor recreation community is big business in this country, to the tune of:

• 6.1 million direct American jobs
• $646 billion in direct consumer spending each year
• $39.9 billion in federal tax revenue
• $39.7 billion in state/local tax revenue

We need to make the point – across cups of coffee, the decks of our boats – and at the ballot box – that supporting the Great Outdoors is a big deal, and America can’t afford for our natural and wild places to get lost in the shuffle.

Angling Activities, Preferences 

And here are some of the results from AnglerSurvey’s May-June responses from anglers:

Fishing Activities

  • 16% went ice fishing this past season
  • 63% have taken a child fishing in the past 12 months

Of those that went freshwater fishing: 

  • 80% fished with artificial baits
  • 56% fished for largemouth or spotted bass
  • 64% fished from land, pier, dock or wading
  • 39% fished 6 to 15 days in the last two months 

Of those that went saltwater fishing:

  • 67% fished with artificial baits
  • 30% fished for Flounder
  • 74% fished from a powerboat
  • 38% fished 1 to 2 days in the last two months

All Purchases

  • 58% of those surveyed made equipment purchases in the last two months
  • The most frequently purchased type of fishing equipment purchased was lures (63%)

Fishing Rods

  • Top brand of rod: Shimano (13%)
  • Most purchased from: outdoor specialty stores (36%)

Fishing Reels

  • Top brand of reel: Shimano (23%)
  • Most purchased from: outdoor specialty stores (35%)

Fishing Combos

  • Top brand of combo: Abu-Garcia (18%)
  • Most purchased from: outdoor specialty stores (32%)

Fishing Line

  • Type most purchased: monofilament (37%)
  • Top brand of line: Berkley Trilene (11%)
  • Most purchased from: outdoor specialty (26%)


  • Type most purchased: soft bait (58%)
  • Top brand of hard bait: Rapala (26%)
  • Top brand of soft bait: Berkley Gulp (11%)
  • Most soft baits purchased from: outdoor specialty stores (34%)
  • Top brand of spinner bait: Booyah (19%)
  • Most spinner baits purchased from: outdoor specialty stores (36%)
  • Top brand of dough baits: Berkley PowerBait (37%)
  • Most dough baits purchased from: mass merchants (58%)
  • Top brand of jig: Strike King (10%)
  • Most jigs purchased from: outdoor specialty stores (26%)
  • Type live bait most purchased: live worms and night crawlers (60%)
  • Most live bait purchased from: local shops (62%)

You can participate in the survey --- and be entered a monthly drawing for sporting goods gift certificates ---- at

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