Here's another "secret" from my book Better Bass Fishing, which you can buy here, at Amazon, or from other booksellers. This one is from Angler Behavior:
Secret: If you want to be a better fisherman, don’t just study bass behavior. Study your own. Make certain that everything that you do when on the water helps, rather than hinders.
Time and again, for example, I’ve seen an angler who is striking out refuse to switch to a bait like the one that his partner is using to catch fish. “Here,” his friend will say. “Try one of these.”
“No, thanks,” says the luckless fisherman. “I’ll just stick with this.”
That’s just plain dumb. You have to throw a bait that the fish is willing to eat, not a bait that you want it to eat. And what’s your priority? Defending your ego or catching fish? Mine is catching fish.