What are anglers buying these days, at the height of the fishing season? Following are highlights from a May-June survey conducted by AnglerSurvey.com.
- Of those who made purchases, more than 2/3 purchased fishing lures and baits (71%)
- People are two times more likely to purchase a rod or reel than to purchase a rod/reel combo.
- 11% of those who made purchases purchased fly fishing tackle and accessories.
Fishing Rods, Reels and Combos
- Outdoor specialty stores account for 1/3 of all rod sales.
- With 20% of all reel sales, Shimano is the preferred brand among buyers.
- The average price spent on a rod/reel combo is less than that spent on an average rod or reel.
- More than 1/3 of those who purchased line purchased monofilament or superline/braid
- PowerPro was the most purchased fishing line in 2013 and 2014; Berkley Trilene was the most purchased line this month (15%)
- 1/4 of consumers purchase fishing line at outdoor specialty stores or mass merchants
- Consumers are twice as likely to purchase soft baits as spinnerbaits
- Twice the number of consumers purchased soft lures online this May than last May
- Rapala was the top hard bait brand purchased (24%)
- Most hard baits purchased from outdoor specialty stores (28%)
- Berkley Gulp was the top soft bait brand purchased (14%)
- Most soft bait purchased from outdoor specialty stores (23%)
- In the last two years, Strike King was the most popular spinnerbait and jig bait brand
- Most popular live bait is live worms and nightcrawlers (60%), with the majority under $5 each and purchased at local shops
Launched in 2006, AnglerSurvey.com, ShooterSurvey.com and HunterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Find them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey.