Many fishermen own dogs and/or love animals. That’s why they’re targets for the latest television advertising blitz by the American Society for the Prevention of Cruelty to Animals (ASPCA), a New York-based organization.
The commercials feature photos of abused dogs and cats, as sad music plays in the background and a narrator pleads for donations. The implication clearly is that the money will be used to help these animals. The reality is that most of it will not.
“But the reality is that in 2012, the ASPCA gave just 0.045% of its multi-million dollar donations to local shelters. That’s less than one-half of one percent, broken down in even tinier portions in order to be spread all over the country,” says the Examiner in an expose about the deceptive marketing campaigns run by both ASPCA and the Humane Society of the United States (HSUS).
Both of these organizations run these campaigns from time to time, raking in hundreds of millions of dollars from people who believe that their donations will help homeless/abused animals at local shelters. But most of that money is used for advertising/marketing, administrative costs (including six-figure salaries), and, especially in the case of HSUS, a political agenda that is anti-hunting, anti-fishing, and anti-farming.
Please, if you want to help homeless/abused animals, give to local shelters, which are NOT affiliated with these national organizations.
Need more information? Check out the following:
- Lawyers in Cages is a brilliant parody of the tear-jerker ads that HSUS and ASPCA create.
- "Despite (ASPCA) raising a combined $519 million nationally, North Carolina animal welfare groups received only $1.1 million in major grants. That's almost the same amount the ASPCA paid one telemarketer for one fundraising campaign that ended in July.
"In 2009, records show North Carolina received $517,845 from the ASPCA, the second most of any state. However, 96 percent went to one spay and neuter group in Asheville."
- “HSUS doesn’t run a single pet shelter. HSUS is not affiliated with any pet shelters. And HSUS gives just 1 percent of the money it raises to pet shelters.”
- “Those public tax documents also reveal HSUS collected nearly $113 million in contributions and grants in 2012. That’s $7.8 million more than the previous year. HSUS capitalizes on its ability to suck up dollars from animal-lovers who think they are donating to local pet shelters, and it pours those donations into anti-hunting crusades.”
- “The HSUS lobbies against the agriculture industry, hunting, trapping, dog breeders, pet stores and numerous other groups. Their lobbying efforts cost lots of money. In 2010, for example, HSUS reported spending more than $13.5 with a fundraising consultant and more than $10 million on marketing efforts to promote HSUS and its programs. More than $1.7 million was spent on legal fees by the HSUS that year alone.”