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Entries in Storm (2)

Monday
Apr102017

Rapala Lures Claimed Most World Records in 2016

Rapala doesn’t just have a rich history, it makes history. More International Game Fish Association world-record fish were caught in 2016 on Rapala lures than on any other brand of baits, again. Among the 14 new IGFA world-record fish caught on Rapala baits last year was a 47 lb. 8 oz. Papuan Black Snapper.

In fact, more IGFA world-record fish have been caught on Rapalas than on any other lure brand in history – more than 500.

“We are pleased and proud that, once again, more world records were caught on Rapala lures in 2016 than any other brand of lures,” says Rapala USA President Tom Mackin. “All over the world, big fish eat little fish that swim like a Rapala. It proves that with Rapala, any angler has a shot at catching a world-record fish.”

Rapala is the first and only lure manufacturer to receive an IGFA Lifetime Achievement Award.

Rapala lures are sold in 140 countries. Anglers have caught world-record catches with them on every continent except Antarctica.

More World Records
Rapala scales determined the weight of 124 IGFA world-record catches in 2016, including a 52 lb. 9 oz. tope shark landed on 6-lb-test line.

Nine new world-record fish were caught in 2016 on Sufix fishing line, including a 188 lb. 3 oz. tarpon in the junior-angler category. Storm baits yielded a new IGFA world-record catch as well. Sufix and Storm are among the many respected names in the Rapala family of brands.

About Rapala
Rapala was unofficially founded in 1936 when Lauri Rapala invented the first Rapala fishing lure. Rapala has grown from humble beginnings to a market leader in the fishing tackle industry. The Rapala brand’s functionality and high quality are known by fishermen around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

About IGFA
The IGFA is a not-for-profit organization committed to the conservation of game fish and the promotion of responsible, ethical angling practices through science, education, rule making and record keeping.

Sunday
Feb122017

Tie on Storm's new 360GT Searchbait to Find Fish

Stingy fish staying hidden? Tie on a search party. Throw ‘em the 360GT Searchbait, a versatile new bait from Storm.

“A search bait is a lure designed to be retrieved horizontally, imparting fish-attracting action over a large area in which fish have many places to hide,” explains legendary Freshwater Fishing Hall of Fame angler Al Lindner. “You basically cast and retrieve the bait to cover lots of water and when you find fish, it allows you to slow down your presentation to make the most of your opportunities. That’s what fishing a search bait is all about."

Once rigged, the Storm 360GT Searchbait didn’t take long to earn a top shelf in Lindner’s tackle box, proving its searching stripes and living up to the promise “GT” provides in its name.

“This is truly a ‘Go-To’ bait,” Lindner says. “This is the closest thing that I could think of to what you’d call a universal bait. Fish love it. Love it, love it!”

Expert and novice anglers alike will love it too.

“I’m always looking for a search bait that I can throw out there that looks realistic and can cover a lot of water,” says Jacob Wheeler, winner of FLW’s 2012 championship tournament. “The 360GT Searchbait does just that with an amazing, lifelike action. It’s crazy — this bait is in a league all its own.”

1999 Bassmaster Classic Champ Davy Hite agrees.

“This swimbait will catch every fish that swims all over the world,” says Hite, a two-time Bassmaster Angler of the Year.

Creating the ultimate illusion of natural movement, the 360GT Searchbait pairs a lifelike, single-ball rattling jig head with a realistic, phthalate-free soft body with 3D holographic eyes and a toe-in boot tail that elicits incredible action at any retrieve speed.

 “The boot tail design does a couple things,” Hite says. “First, it makes the bait vibrate — so the fish can feel it in the water. Second, its slim tail going to the boot makes the bait move side to side, just like a fish trying to propel through the water.”

 Ease of use will ensure this bait becomes the go-to choice for anglers of all skill levels.

“There’s no need to make it pause and jump at things,” Lindner says. “The idea is to cast it out and turn the reel handle — that’s it.”

 Not only are 360GT Searchbaits affordable, but anglers don’t need high-end rods and reels to catch fish with them. “Anybody can fish it with any type fishing equipment that you want to throw,” Hite says. “You can fish this bait on spinning tackle, baitcasting, open-faced, closed-face. It really doesn’t matter.”

 Just be sure to throw it in all directions until those stingy fish show themselves. “Basically, cast it in any direction — 360 degrees around where you’re standing,” says Storm 360GT Searchbait development lead Mark Fisher, explaining more inspiration for the bait’s name.

 For more information on Storm’s latest innovation, visit www.Storm360GT.com.